Varie Aziende importanti avevano “saltato” la manifestazione nel momento orribile dell’anno scorso, e ora si ripresentano in grande stile ad EICMA 2010, in programma dal 2 al 7 novembre. Si allunga quindi la serie dei grandi Espositori ritrovati (già parecchi, da Honda, a Nolan).
Quest’anno, per la prima volta, EICMA ospiterà anche il Padiglione Ufficiale dell’US Department of Commerce.
Il prossimo Salone di Milano è stato presentato a Pechino nel corso di “Eicma China – the Motorcycle Show”, a una nutrita rappresentanza della stampa cinese, presenti giornalisti provenienti da Australia, Spagna, Giappone, UK, Italia e Francia. Un buon lancio marketing. Aspettiamo fiduciosi.
– English Version Report –
GREAT COMEBACKS AT EICMA 2010
At last, the much-awaited confirmation has arrived: Yamaha will be present at the Milan Show.
The Japanese giant that in 2009, like other major companies, had been forced to “skip” the event, will be present in a big way at the 2010 edition of EICMA, to take place from 2 to 7 November. Adding yet another great Exhibitor to the number of those that are going to be making their comeback (about fifteen by the latest count, with Honda, Yamaha and Nolan leading the way and other big surprises could follow in shortest) and providing further confirmation of EICMA’s undisputable leadership among the world’s great trade fairs.
And this year, for the first time ever, EICMA will also host the Official Pavilion of the US Department of Commerce.
The forthcoming Milan Show was presented in Beijing in the course of “Eicma China – the Motorcycle Show”, before a large delegation of the Chinese press and journalists from Australia, Spain, Japan, the UK, Italy and France.